Microsoft Executive Industry Summit Event 2019

Creative Director: Paul Wells | Art Director: Sarah Downen | Copywriter: Ken Earley

Event Summary

The Executive Industry Summit was an exclusive, three-day event for C-level business leaders driving awareness around artificial intelligence (AI) services and solutions. Executives had the unique opportunity to explore how decision makers can leverage the power of digital transformation to deliver differentiated business value to their organizations and their customers.

To unravel lofty technological concepts down to their basic ingredients, digital patterns will connect and intermingle with familiar visual cues from our four key-industry focus areas: retail, healthcare, finance, and manufacturing. Navy and light blue served as the primary color palette for overall event branding. Secondary color palettes specific to each industry were used as shown below.

Animated cross-industry pattern

Badges and Signage

The AI Marketplace

To breakdown the basics of AI in an easy-to-understand way and help our attendees grasp its potential applications for their businesses, we used the familiar metaphor of a marketplace. Executives perused our AI Marketplace to learn more about the raw ingredients that go into machine learning, like data digitization, advanced algorithms, and computing power. 

We also provided primers on how businesses from any industry can use AI to generate value, transform processes, optimize operations, empower employees, and engage their customers.

AI Ice Cream

We built the first-ever AI Ice Cream parlor, powered by Microsoft Azure

We built an artificially intelligent ice cream parlor that crafts personalized flavors on the spot. Nitrogen ice cream, which starts as a liquid base, allowed us to create completely unique flavor profiles for every single guest. Through the Emotion Recognition API from Microsoft Azure Cognitive Services, we were able to measure reactions to each of three base flavors. Once formulas were calculated, mixed, and flash frozen, each of our guests walked away with a completely unique treat.

Seattle Aquarium Reception